{"id":1117554,"date":"2025-06-02T13:45:13","date_gmt":"2025-06-02T12:45:13","guid":{"rendered":"https:\/\/myfood.eu\/mass-retailing-what-if-its-all-connected\/"},"modified":"2026-02-26T16:11:09","modified_gmt":"2026-02-26T15:11:09","slug":"mass-market-retail-what-if-everything-was-connected","status":"publish","type":"post","link":"https:\/\/myfood.eu\/en\/2025\/06\/mass-market-retail-what-if-everything-was-connected\/","title":{"rendered":"Mass market retail \u2013 What if it\u2019s all connected?"},"content":{"rendered":"\n

What if going to the supermarket was no longer a trivial act, but a gesture with serious consequences?<\/p>\n\n\n\n

The struggles of farmers, contaminated food, chronic diseases, ecological collapse\u2026 These aren\u2019t isolated problems. They are all consequences of the same system: mass market retail.<\/strong><\/p>\n\n\n\n

This system, built on the pursuit of profit at all costs, pulls the strings of a large-scale economy that crushes nature, farmers\u2026 and our health.<\/p>\n\n\n\n

But we have tremendous power: to change the way we consume and to grow part of our own food<\/strong>.<\/p>\n\n\n\n

\"\"
Fruits and vegetables from all over the world, in a mass market retail supermarket.<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Mass market retail is suffocating farmers<\/h2>\n\n\n\n

Today, more than 70% of fruits and vegetables purchased by households come from mass retailers<\/strong>. According to the 2024 report by the Price and Margin Observatory, mass retail captures on average 50% of the final price paid by consumers, through gross margins often disconnected from what producers actually receive.<\/p>\n\n\n\n

Take one striking example: in 2023, the average price of a fruit basket rose by 6%, while shipping costs only increased by 4%. This gap is largely due to rising retail margins, with distributors taking advantage of inflation to boost profits.<\/p>\n\n\n\n

Mass retail forces down purchase prices, pushing farmers to produce at a loss. The result? A wave of bankruptcies, young people turning away from farming, and a local agriculture that\u2019s dying out\u2026<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
I’m leaving this system right now<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Products that harm our health<\/h2>\n\n\n\n

Ultra-processed, packed with additives, shipped across thousands of kilometres\u2026 supermarket products are often stripped of nutritional value. But the issue goes beyond labels: even supposedly “fresh” fruit and vegetables can be contaminated.<\/p>\n\n\n\n

In 2024, a worrying investigation revealed the presence of PFAS<\/a> (forever chemicals) in many food products, including fruit and vegetables grown in Europe. These virtually indestructible substances have been linked to cancers, hormonal disorders, and fertility problems.<\/p>\n\n\n\n

Yet the major retail chains continue to sell these products, with no transparency or clear labelling requirements for consumers.<\/p>\n\n\n\n

Even what \u201clooks healthy\u201d on the shelf may no longer be<\/strong>. And our health pays the price for a system that prioritises productivity over quality.<\/p>\n\n\n\n

An environmental disaster<\/h2>\n\n\n\n

Mass retail is built on a model that deeply damages ecosystems: monoculture, waste, single-use plastic, and the overconsumption of animal products from intensive farming.<\/p>\n\n\n\n

And the carbon footprint? Just as alarming. 98% of Carrefour\u2019s emissions are indirect\u2014linked to its suppliers, most of them in agriculture.<\/p>\n\n\n\n

Meanwhile, thousands of small producers\u2014often more sustainable\u2014are disappearing, unable to meet the absurd demands of central purchasing offices.<\/p>\n\n\n\n

\"\"
Growing your own food to stop feeding the mass market retail system.<\/em><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n

A real alternative: grow your own<\/h2>\n\n\n\n

Faced with this model that is destroying our countryside, impoverishing our farmers, polluting our environment, and endangering our health, there is a simple and radical solution: take back control of your food.<\/p>\n\n\n\n

That means relocalising production, supporting short supply chains, and above all, growing food at home- even without being a gardening expert.<\/p>\n\n\n\n

And that\u2019s precisely what Myfood offers: innovative, easy-to-use greenhouses designed to let you grow up to 400\u202fkg of fruit and vegetables per year, right at home.<\/p>\n\n\n\n

You don\u2019t need to be a gardener or own a large plot of land\u2014the greenhouse does the work for you. Every tomato, every lettuce grown at home is one euro no longer fuelling a destructive system. It\u2019s an act of independence, of common sense\u2026 and of resilience.<\/p>\n\n\n\n

To grow is to resist. To cultivate is to break free.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
I’m going to stop feeding this system starting today!<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

What if going to the supermarket was no longer a trivial act, but a gesture with serious consequences? The struggles of farmers, contaminated food, chronic diseases, [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":1117300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[326],"tags":[],"class_list":["post-1117554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society"],"yoast_head":"\nMass market retail \u2013 What if it\u2019s all connected? - myfood - Serre innovante et Permaculture<\/title>\n<meta name=\"description\" content=\"Mass market retail: a system that harms farmers, health, and the planet. 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