{"id":1118156,"date":"2026-07-27T15:22:06","date_gmt":"2026-07-27T14:22:06","guid":{"rendered":"https:\/\/myfood.eu\/?p=1118156"},"modified":"2026-07-27T15:24:38","modified_gmt":"2026-07-27T14:24:38","slug":"fruit-and-vegetables-the-bill-doesnt-come-back-down","status":"publish","type":"post","link":"https:\/\/myfood.eu\/en\/2026\/07\/fruit-and-vegetables-the-bill-doesnt-come-back-down\/","title":{"rendered":"Fruit and vegetables: the bill doesn&#8217;t come back down"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2026\/07\/article_aout-1024x576.jpg\" alt=\"\" class=\"wp-image-1118137\" srcset=\"\/wp-content\/uploads\/2026\/07\/article_aout-1024x576.jpg 1024w, \/wp-content\/uploads\/2026\/07\/article_aout-300x169.jpg 300w, \/wp-content\/uploads\/2026\/07\/article_aout-768x432.jpg 768w, \/wp-content\/uploads\/2026\/07\/article_aout-133x75.jpg 133w, \/wp-content\/uploads\/2026\/07\/article_aout-480x270.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>A basket of freshly harvested fruits and vegetables: tomatoes, cucumbers, bell peppers, carrots, and beets<\/em><\/figcaption><\/figure>\n<\/div>\n<p class=\"has-medium-font-size wp-block-paragraph\">Every summer, it&#8217;s the same story. Every summer, the same observation: your basket of fruits and vegetables costs a little more than it did the previous year. Except this time, we have twenty years of data to back it up.  <\/p>\n\n<p class=\"wp-block-paragraph\">Familles Rurales has just published the <a href=\"https:\/\/www.famillesrurales.org\/13778\/20-edition-de-lobservatoire-des-prix-des-fruits-et-legumes\">20th edition of its Fruit and Vegetable Price Report<\/a>. Two decades of price surveys in supermarkets, hypermarkets, discount stores, and organic shops. And a thought-provoking conclusion: the rise in fruit and vegetable prices is no longer a temporary blip caused by a poor harvest. It has become a long-term trend.   <\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">This year, vegetables are taking the brunt of it<\/h2>\n\n<p class=\"wp-block-paragraph\">Let&#8217;s start with the good news: fruit prices are stabilizing this year. In fact, organic prices are even falling significantly. <\/p>\n\n<p class=\"wp-block-paragraph\">The bad news: vegetable prices are definitely on the rise again. <strong> They\u2019ve gone up 10% in a year<\/strong> in conventional farming. And behind that average, some products have skyrocketed: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Zucchini: +32%<\/strong><\/li>\n\n\n\n<li><strong>Vine tomatoes: +31%<\/strong><\/li>\n\n\n\n<li><strong>Green beans: +24%<\/strong><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Have you noticed? These are exactly the summer vegetables\u2014the ones you put in ratatouille, a salad, or a Sunday stir-fry. The ones you buy in July and August.   <\/p>\n\n<p class=\"has-text-align-left wp-block-paragraph\">The Observatory attributes this in part to the weather: a turbulent spring in France, unfavorable conditions in Spain and Portugal, and lower available volumes. But the weather doesn&#8217;t explain everything, and that&#8217;s where it gets interesting. <\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/myfood.pro.typeform.com\/pioneer-en?source=blog-article-aout26-EN\" style=\"background-color:#2ea736;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">I want to take back control<\/a><\/div>\n<\/div>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">The Real Issue: Twenty Years of Dropouts<\/h2>\n\n<p class=\"wp-block-paragraph\">That is the key takeaway from this 20th edition, and it can be broken down into two phases.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Before 2015<\/strong>, prices for fruits and vegetables rose at roughly the same rate as everything else. Sometimes a little more, sometimes a little less, but they followed the same trend as overall inflation. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Since 2015<\/strong>, the trends have diverged significantly. Over the past ten years: <\/p>\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><td><\/td><td><strong>Increase<\/strong><\/td><\/tr><\/thead><tbody><tr><td>Overall inflation (all goods)<\/td><td><strong>+21 %<\/strong><\/td><\/tr><tr><td>Fresh fruit<\/td><td><strong>+54 %<\/strong><\/td><\/tr><tr><td>Fresh vegetables<\/td><td><strong>+62 %<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><em>Source: INSEE data cited in the<\/em><a href=\"https:\/\/www.famillesrurales.org\/sites\/multisite.famillesrurales.org._www\/files\/ckeditor\/actualites\/fichiers\/observatoire-fruits-legumes-2026-07.pdf\"><em>2026 Fruit and Vegetable Price Observatory<\/em><\/a><\/p>\n\n<p class=\"wp-block-paragraph\">To put it simply: <strong>fruits and vegetables are getting more expensive two to three times faster than everything else.<\/strong> If you&#8217;ve ever wondered why your grocery bill was higher even though you didn&#8217;t put more items in your cart, that&#8217;s largely why.<\/p>\n\n<p class=\"wp-block-paragraph\">And it&#8217;s quite a stark paradox when you think about it: the foods that health authorities tell us to eat five times a day are precisely the ones whose prices are skyrocketing the most.<\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2026\/07\/article_aout-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1118143\" srcset=\"\/wp-content\/uploads\/2026\/07\/article_aout-2-1024x576.jpg 1024w, \/wp-content\/uploads\/2026\/07\/article_aout-2-300x169.jpg 300w, \/wp-content\/uploads\/2026\/07\/article_aout-2-768x432.jpg 768w, \/wp-content\/uploads\/2026\/07\/article_aout-2-133x75.jpg 133w, \/wp-content\/uploads\/2026\/07\/article_aout-2-480x270.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Fruits and Vegetables in a Vertical Farming Tower: Lettuce and Tomatoes in a Pioneer\u2019s Myfood Greenhouse<\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">In practical terms, how does that affect your budget?<\/h2>\n\n<p class=\"wp-block-paragraph\">The Observatory has calculated the costs for a family of four that strictly follows the nutritional guidelines, using the 19 fruits and vegetables in its summer shopping basket.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Between \u20ac141 and \u20ac265 per month.<\/strong>  The first figure reflects systematically searching for the lowest prices, while the second reflects buying only organic products. Depending on the shopping basket, this amounts to between 10% and 18% of the net minimum wage. <\/p>\n\n<p class=\"wp-block-paragraph\">One detail that went somewhat unnoticed is nonetheless worth noting. The Observatory points out that <strong>the basket consisting of the five least expensive products has risen by 15% in one year<\/strong>\u2014more than the average. In other words: households that were relying on the most affordable products to make ends meet are the ones facing the sharpest price increases. The \u201cI\u2019m being careful\u201d strategy is becoming less and less effective.   <\/p>\n\n<p class=\"wp-block-paragraph\">Over five years, at this rate, a family spends <strong>more than 12,000 euros on fruits and vegetables<\/strong> at the supermarket. Twelve thousand euros gone, with absolutely nothing left to show for it. <\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/myfood.pro.typeform.com\/pioneer-en?source=blog-article-aout26-EN\" style=\"background-color:#2ea736;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">I&#8217;m improving my budget<\/a><\/div>\n<\/div>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Paying more\u2014fine. But what exactly are we paying for? <\/h2>\n\n<p class=\"wp-block-paragraph\">There&#8217;s a second part to this story, and it happened just a few days ago.<\/p>\n\n<p class=\"wp-block-paragraph\">On July 20, the National Assembly passed the <strong>emergency agricultural law\u2014<\/strong>the one everyone now calls the \u201cDuplomb 2 Law.\u201d The Senate followed suit the next day. The bill once again authorizes, by way of an exemption, two insecticides from the neonicotinoid class that have been banned in France since 2018: acetamiprid and flupyradifurone.  <\/p>\n\n<p class=\"wp-block-paragraph\">We had already published an article on <a href=\"https:\/\/myfood.eu\/en\/2025\/07\/the-duplomb-law-have-you-seen-mad-max\/\">the first Duplomb Act<\/a> last summer. The Constitutional Council had struck down its flagship provision in August 2025. A year later, it is back, rewritten to be legally sound.  <\/p>\n\n<p class=\"wp-block-paragraph\">So let&#8217;s take a look at the crops in question: sugar beets, <strong>apples, cherries<\/strong>, and hazelnuts.<\/p>\n\n<p class=\"wp-block-paragraph\">Apples and cherries. Two fruits that are included in the basket provided by the Observatoire de Familles Rurales. <\/p>\n\n<p class=\"wp-block-paragraph\">For you, the result can be summed up in one sentence: <strong>you\u2019re paying more and more for your fruits and vegetables, and you have less and less control over what\u2019s in them.<\/strong> It\u2019s not a choice between price and quality. It\u2019s a double loss. <\/p>\n\n<p class=\"wp-block-paragraph\">Let\u2019s be clear: the debate over agriculture is very real, and producers who are struggling to cover their costs are not to blame for this situation\u2014as Familles Rurales makes very clear in its report. The real issue is a system in which consumers always find themselves at the end of the chain, bearing the brunt of decisions made far removed from their dinner plates. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/wp-content\/uploads\/2026\/07\/article_aout-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1118140\" srcset=\"\/wp-content\/uploads\/2026\/07\/article_aout-1-1024x576.jpg 1024w, \/wp-content\/uploads\/2026\/07\/article_aout-1-300x169.jpg 300w, \/wp-content\/uploads\/2026\/07\/article_aout-1-768x432.jpg 768w, \/wp-content\/uploads\/2026\/07\/article_aout-1-133x75.jpg 133w, \/wp-content\/uploads\/2026\/07\/article_aout-1-480x270.jpg 480w\" sizes=\"auto, (max-width:767px) 480px, (max-width:1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Inside a Myfood greenhouse: a vertical growing tower and permaculture beds producing fruits and vegetables<\/em><\/figcaption><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\">What if you invested that money instead of spending it?<\/h2>\n\n<p class=\"wp-block-paragraph\">That\u2019s where the reasoning breaks down. Because if prices went up one year only to fall again the next, it would make sense to wait. But that\u2019s not what twenty years of observation show. The trend is lasting. So each year of waiting costs a little more than the previous one.    <\/p>\n\n<p class=\"wp-block-paragraph\">However, there is one option that inflation cannot affect: <strong>producing at home.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Take a look at the list of the biggest price increases in 2026: zucchini, tomatoes, green beans. Add lettuce, bell peppers, eggplant, cucumbers, strawberries, and herbs. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>All of this is grown in a Myfood greenhouse.<\/strong>  All year round, even in the middle of winter, thanks to vertical growing towers and permaculture containers.<\/p>\n\n<p class=\"wp-block-paragraph\">And when it comes to pesticides, the answer is simple: in your greenhouse, <strong>you\u2019re the one<\/strong> who decides. No laws, no exemptions, and no disputes between industry sectors have any say in your vertical gardens. You harvest the produce the very same day, just three meters from your kitchen, and you know exactly what\u2019s in it.  <\/p>\n\n<p class=\"wp-block-paragraph\">This isn&#8217;t a political stance; it&#8217;s a mathematical equation:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>At the supermarket<\/strong>, you spend about 200\u20ac a month on products whose prices go up every year, and you own nothing.<\/li>\n\n\n\n<li><strong>Your garden is<\/strong> a one-time investment. A 22 m\u00b2 Family greenhouse starts at <a href=\"https:\/\/myfood.eu\/en\/our-garden-greenhouses\/\">\u20ac8,990 (including tax<\/a>), with modules you can add based on your needs and budget. After that, you\u2019ll only spend a few dozen euros a month on seeds and nutrients\u2014and that cost doesn\u2019t follow the price trends of fresh produce.  <\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">We broke down this calculation in our article, <a href=\"https:\/\/myfood.eu\/en\/2025\/06\/make-my-myfood-greenhouse-profitable-in-less-than-5-years\/\">\u201cHow to Make My Myfood Greenhouse Profitable in Less Than 5 Years<\/a>.\u201d Based on the Observatory\u2019s 2026 figures, the outlook is even more favorable: the more the cost of groceries rises, the faster the greenhouse pays for itself. <\/p>\n\n<h2 class=\"wp-block-heading\">The Difference Between Enduring and Deciding<\/h2>\n\n<p class=\"wp-block-paragraph\">Familles Rurales is calling on lawmakers to take action, and rightly so: access to healthy food should not depend on income level. We fully support this initiative. <\/p>\n\n<p class=\"wp-block-paragraph\">But between the time a law is passed and the time you see its effect at the register, years go by. Years during which the cost of your groceries keeps going up. <\/p>\n\n<p class=\"wp-block-paragraph\">Growing some of your own food doesn\u2019t mean cutting yourself off from the world. It simply means deciding to stop being completely dependent on a supply chain over which you have no control. That\u2019s exactly what more than 1,500 pioneers in the Myfood community are already doing, in France and elsewhere.  <\/p>\n\n<p class=\"wp-block-paragraph\">&#8220;The greenhouse is our supermarket right at home.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">The next Observatory report will be released in a year. It will likely say the same thing as the previous twenty. The only real question is where you\u2019ll be at that point: standing in front of a shelf comparing price tags, or in your greenhouse harvesting your tomatoes.  <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/myfood.pro.typeform.com\/pioneer-en?source=blog-article-aout26-EN\"><strong>Talk to a Myfood advisor about your project<\/strong><\/a><\/p>\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/myfood.pro.typeform.com\/pioneer-en?source=blog-article-aout26-EN\" style=\"background-color:#2ea736;font-size:18px\" target=\"_blank\" rel=\"noreferrer noopener\">I&#8217;m starting my self-sufficiency project<\/a><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every summer, it&#8217;s the same story. Every summer, the same observation: your basket of fruits and vegetables costs a little more than it did the previous<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":1118138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[325,326],"tags":[391,371,369,378,440,387,361],"class_list":["post-1118156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-becoming-self-sufficient","category-society","tag-391","tag-duplomb-act","tag-fruit-and-vegetables","tag-greenhouse-3","tag-grow-at-home","tag-inflation-2","tag-pesticides-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fruit and vegetables: the bill doesn&#039;t come back down - myfood - Serre innovante et Permaculture<\/title>\n<meta name=\"description\" content=\"Food is up 30.5% since 2022, and healthy food fastest of all. 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